That short film was just released yesterday at an event that represented the culmination of Ferragamo’s 100 Years 100 Days digital cycle, which highlighted the anniversary of Salvatore Ferragamo’s arrival in Hollywood and the beginning of his love affair with cinema. The inspiration behind the film was to showcase all that has changed and all that has remained constant in the world of cinema, Hollywood, and Salvatore Ferragamo, while also highlighting the House's debut Signature eyewear and timepiece collections with the Gancio (the iconic signature House emblem). The two stars, Elettra Wiedemann and Ethan Peck, are respectively the grandchildren of Ingrid Bergman and Gregory Peck (I mean, wow). The film shows that what has changed is that we’ve all become the directors and stars of our own movies in the world of social media, but what has remained constant are the beauty, attraction, and relationship tensions that fill these stories.
I always love seeing how things (particularly photos and movies) are made, especially to geek out over the technical aspects. Some may think it takes the magic out of the experience of the final product, but to me, it actually enhances it. In this particular scene/angle, we follow a frozen moment in time during the climax of the film.
(P.S. I also took a little video of the action if you're interested!)