How do you convey "the calm and peaceful morning after a snowstorm" in video form when you're shooting at the start of summertime in NY? Well, you rely on some clichés and shoot at the crack of dawn in SoHo when only the street cleaners and the occasional dog walker are out. So that's how I came to this video interpretation of Derek Lam 10 Crosby's Parfum Stick in Silent St. Many thanks to my buddy Chris Ozer for shooting and executing the vision.
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